HOW IT WORKS
Most diagnostic tools ask you a lot of questions. MyCompanyMoment reads what's already visible.
Every company gives off signals: in how it presents itself, where it's positioned, how it's growing, what pressures it's operating under.
Those signals tell a pattern. And patterns, it turns out, repeat.
We've seen them repeat across thousands of small private companies. We've also watched them play out in businesses everyone already knows.
That's the match.
I built MyCompanyMoment on three decades of advising small private companies, watching the same patterns play out across dozens of leadership teams. The methodology reads publicly available signals about your company and maps them to the internal dynamics we've seen drive what happens next.
We look at publicly-available information to discern 14 factors about your company, including:
- Market position — where you sit relative to competitors and how that's shifting
- Growth trajectory — whether momentum is building, plateauing, or under pressure
- Competitive environment — what's changing around you and how fast
- Leadership and organizational dynamics — what your leadership looks like and how it's evolving
- Business model signals — whether the model that got you here is still the right one. We don't ask you to self-diagnose. We read what's already there.
When we calibrated our model on companies that we have deep experience with, we found an interesting pattern: even though what we could discern from any one piece of public information was only 50% accurate, the combination of all the signals was about 80% accurate. Even "noisy" signals provide a surprisingly accurate read of a company's moment.
We compare your signal profile to a library of well-known businesses, each cataloged with 14 factors at a specific moment in their history.
Not Costco as a company. Costco in the early 2000s, when the model was working and the pressure to expand faster than the supply chain and culture could support was real — and they said no.
Not Starbucks as a company. Starbucks in 2006, when growth was still happening but something in the experience had started to erode. The question wasn't survival. It was whether the thing that made it matter was still intact.
Not Microsoft as a company. Microsoft in 2014, when the core business was still profitable but the world had moved to mobile and cloud, and staying put was no longer an option.
The moment is the unit of analysis. That's what makes the match useful, and what separates it from a general comparison.
Dave Haviland's work at Phimation has focused on creating robust leadership team discussions about important and uncertain decisions.
MyCompanyMoment wasn't created to give you answers. It was created to spur important leadership discussions.
So you don't just get 1 match, you get 3:
- Your Closest Match — the profile that best matches your moment.
- Your Best-Case Match — a similar moment that can show you there is a successful path forward.
- Your Worst-Case Match — a similar moment that can warn you about deeper dangers you face.
Matches for your moment, and descriptions of what that moment typically demands."You're Netflix 2007" means something specific: a core business that's still working, a new model that's clearly coming, and a window to move before the window closes.
That's a different conversation than "your business is at an inflection point."
This isn't a performance score. It isn't a health grade. It isn't a comprehensive report that gets lost.
It's a mirror for your leadership team.
The match names it. What you do with it is the real work.
If that work calls for a strategic advisor, Dave Haviland has been helping small private company owners for years.